Looks like it’s that time again, and while it annoys the crap out of me to keep saying this, I will keep saying this so those new to the writing game understand: exposure is not payment for your stories. I’ll say that again for those in the back: EXPOSURE IS NOT PAYMENT FOR YOUR STORIES.

Don’t believe that bullshit from any “publisher” at any time. From this day forward until the end of days, do not believe the bullshit. Exposure is the lie some feed you to get your tales so they make money while you do not.

The reason for this post came about (again) following the ever-vigilant, and still wonderfully-crazy Alan Baxter calling out a “publisher” for just such bullshit. You can find the Twitter thread here. As you’ll see, the screenshots of the encounter show an utter refusal by Post Publishing Co to even entertain the idea they should pay for the stories they publish, but you will get a free epub of the publication ‘as payment’! That’s not payment, it’s grifting.

Also? $30 for an epub is just ridiculous – no one’s going to pay that for an electronic copy of an anthology. Hell, some won’t pay it for an actual print book. What this “publisher” is counting on is the contributors and their friends and family buying it – that’s how they make their money, and it’s predatory behaviour.

Read Alan’s replies for an understanding about how first publication rights can damage story saleability if you give them away for free. This is something all writers, especially those new to the gig need to know – those first rights are like gold and will likely be the most you’ll ever be paid for said story. Don’t give them away for nothing. When subbing, you’ll find the guidelines will ask for previously unpublished tales – that one you gave away for free? You’ll probably never earn on that. Reprint anthologies are few and far between.

It all comes down to placing value on your work. And you damn well should. I wrote a post on just such a thing (you can read it here), and the difference between the amount of publishing credits you have versus publishing credits that hold value. You better believe there’s a difference.

Look, I can’t make you sub your work to paying markets (although you should), and I can’t make you not give the stories you put so much time, effort, imagination and soul into, away for free so others can make money where you don’t (you see the issue there, right?).  What I can do is give you some things to keep in mind when researching markets to sub your work. For the following purposes, I’ll be dealing with anthology rights, but there is crossover for longer works.

PAYMENT:

• You should be fairly compensated for the work you provide. Avoid those markets that offer no payment – they’re making money off you, not for you.
• ‘Exposure’ is not payment. If you see anywhere that a publisher is offering you “exposure” as their “payment”, then run like hell… and let others know not to sub there.
• Epub copies are not payment. They cost virtually nothing to produce and should be part of the payment for your tale (along with money, just so we’re clear) as a contributor copy – most publishers will (should) provide a contributor copy.
• ‘Exposure’ is not payment.
• DO NOT, under any circumstance, pay to get published. I don’t care what it’s for or why – money flows to the creative, not away. Never, ever, ever, ever, ever, ever pay.
• ‘Exposure’ is not payment.

RIGHTS:

• ‘Rights’ are the licensing of your work to a publisher for a particular period of time. These rights should always revert to you once the stated time period has lapsed. Rights are not a gift the publisher ‘gives’ you, don’t let them tell you different.
• Publishers will ask for first publication rights for a certain period of time (usually six months to a year is standard). Query anything longer. And if you see anything along the lines of ‘in perpetuity’, run far, run fast. (This may fall under ‘all rights’, which means that once signed, the story is no longer yours, like ever. Sold once, gone forever.)
• These first rights should not be given away for free – it’s the most you’ll likely be paid for this story (see above points about being paid… with cash, like actual money).
• Territorial and world rights are different, so always check which is being licenced for your story.

These are just some of the basics you should be looking at to protect yourself against predatory publishers. Believe me, they’re out there. Do you research. Ask around if you’re unsure. Social media and the writing community are a wealth of information – use it to protect yourself and your work.

It comes down to putting the right amount of value on your stories, of the time spent creating worlds and characters for readers. The publisher shouldn’t be the only one making money from a world YOU’VE created. ‘Exposure’ doesn’t pay your bills, ‘exposure’ doesn’t put food on your table, and I’m damn sure ‘exposure bucks’ aren’t any kind of legal tender. You wouldn’t expect a plumber, a mechanic, a lawyer or accountant to work for exposure. Creatives shouldn’t be expected to either.

Now go, make good art. And get paid for that good art.